Be You is a collection of all-natural soaps that was designed to empower the customer. This gender-neutral soap line uses various combinations of essential oils and nourishing ingredients to help guide and evoke certain qualities that are authentic to the user.

Beyond using all-natural ingredients in the products, all the packaging is also produced using 100% certified recycled paper and vegetable-based inks.

This sustainable approach strengthens the brand’s identity of being proud of who you are. Label wrappers were used instead of fully enclosed boxes to play on the brand’s slogan “nothing to hide.” It was important that the customer be able to fully see, touch, and even smell the product before choosing to purchase it.

To further portray the brand conceptually, it was decided to implement a simple, clean typographic approach. This was selected because its gentle appearance best expresses the brand and helps to foster the feeling of transparency, honesty, and confidence.