With its artistic roots, mesmerizing canals, delicious food, and beautiful architecture, Amsterdam is arguably one of the most visited tourist destinations. Of course, a city of this reputation deserves equally beautiful souvenirs.  

The design system consists of paper-cut silhouettes that symbolize various aspects of the city, including road bikes, tulips, narrow houses, coffee, and boats. These distinct symbols were purposefully chosen as they are immediately recognizable around Amsterdam and so will help strengthen the identity of the city. 

A contemporary, vector-style approach is used to contrast Amsterdam’s traditional architecture.